BigHoller Terms of Use

TERMS OF USE FOR CUSTOMERS

BigHoller.com, LLC ("BigHoller," "we," "us," or "our") welcomes you. We're really excited that you have decided to access and use some, or all of our services, that together comprise, and are collectively referred to as, the "Services."

We provide our Services to you subject to the following Terms of Use, which may be updated by us from time to time without notice to you. By browsing the public areas or by accessing and using the Services, you acknowledge that you have read, understood, and agree to be legally bound by the terms and conditions of these Terms of Use and the terms and conditions of our Privacy Policy, which is hereby incorporated by reference (collectively, this "Agreement."). If you do not agree to any of these terms, then please do not use the Services.

THE SECTIONS BELOW TITLED "BINDING ARBITRATION" AND "CLASS ACTION WAIVER" CONTAIN A BINDING ARBITRATION AGREEMENT AND CLASS ACTION WAIVER. THEY AFFECT YOUR LEGAL RIGHTS. PLEASE READ THEM. This Terms of Use is directed both towards businesses and their customers.

1. DESCRIPTION OF SERVICES

BigHoller is a business app platform that utilizes the latest web, mobile, and social networking technologies to allow you to find customers and keep them.

Although customer's of businesses are able to place orders through the Services using either BigHoller or another third party, BigHoller itself does not sell the products contained in your order, is not a party to any such transaction, and has no control over the quality or safety of the products. Your order is between you and the business from which you order. In addition, businesses may state ingredients or represent allergen or food preparation standards through the Services, such as food or beverages being nut-free, gluten-free, lactose-free, organic, or kosher. We do not investigate or verify the menus, ingredients, food preparation standards, or any descriptions, statements, or representations made by the businesses. Therefore, if you or anyone else who will be consuming any item from an order has any food allergies or specific preparation requirements, you are strongly advised to contact the businessdirectly to address your specific needs. By using the Services, you agree that you understand that BigHoller is not responsible for any statements or omissions concerning the products contained in your order.

Also, please be advised that a businesses or customers of businesses use of third party credit card processors and gateways is subject to the terms and conditions, including the privacy policies, these third party credit card processors and gateways. Further, your use of Jolt and/or DoorDash may be subject to the terms and conditions, including the privacy policies, of Jolt and DoorDash, respectively. By using our third-party delivery providers you may be consenting to receive mobile communications and text messages from such providers. Please review the Jolt and/or DoorDash terms and conditions, as applicable, for more information about their rights to send you such mobile communications.

Further, BigHoller uses Google Maps and the Google Maps API as part of our online ordering system. By using BigHoller's web, iOS, or Android ordering systems you are also bound to the Google Maps API Terms of Service found here: https://developers.google.com/maps/terms-20180207.

We provide Visitors and Registered Users with access to the Services as described in this Agreement.

  • Visitors. No login is required for Visitors to the Website. Visitors to can (a) view all publicly accessible content, (b) e-mail us, and (c) chat us.
  • Registered Users. Login is required for all Registered User services.

BigHoller is under no obligation to accept any individual as a Registered User, and may accept or reject any registration in its sole and complete discretion.

2. COMMUNITY GUIDELINES

BigHoller's community, like any community, functions best when its people follow a few simple rules. By accessing and/or using the Services, you hereby agree to comply with these community rules and that:

  • You will not use the Services for any unlawful purpose, including any fraudulent activity, or to engage in any commercial activities, including, without limitation, raising money; advertising or promoting a product, service, or company; or engaging in any pyramid or other multi-tiered marketing scheme;
  • You will not access or use the Services to collect any market research for a competing business;
  • You will not upload, post, e-mail, transmit, or otherwise make available any content that:
    • infringes any copyright, trademark, or other proprietary rights of any person or entity; or is threatening, tortious, defamatory, libelous, indecent, obscene, pornographic, invasive of another's privacy, or
    • promotes violence; or discloses any personal information about another person, including that person's name, e-mail address, postal address, phone number, credit card information, or any similar information;
  • You will not impersonate any person or entity or falsely state or otherwise misrepresent your affiliation with a person or entity;
  • You will not use automated means, including spiders, robots, crawlers, data mining tools, or the like to download or scrape data from the Platform, directly or indirectly, except for Internet search engines (e.g., Google) and non-commercial public archives (e.g., archive.org) that comply with our structure;
  • You will not create multiple accounts for yourself for any reason, including, without limitation, in order to obtain the same promotion multiple times; and
  • You will not interfere with or attempt to interrupt the proper operation of the Services through the use of any virus, device, information collection or transmission mechanism, software or routine, or access or attempt to gain access to any data, files, or passwords related to the Services through hacking, password or data mining, or any other means.

We reserve the right, in our sole and absolute discretion, to deny you (or any device or IP address) access to the Services, or any portion of the Services, without notice

3. RESTRICTIONS

The Services are available for individuals aged 13 years or older. If you are 13 or older, but under the age of 18, you should review this Agreement with your parent or guardian to make sure that you and your parent or guardian understand it. You may not use the Services to purchase alcohol products unless you and the recipient meet the minimum age requirements under applicable state or provincial laws and present a valid photo identification verifying your age at the time you pick up or receive delivery of your order.

businesses are expressly prohibited from selling or offering for sale to any customer, regardless of age, any tobacco or nicotine products including, but not limited to, cigarettes and e-cigarettes. You may not attempt to sell or purchase any such products using our Services. We reserve the right to immediately deny you access to our Services, without notice, if we determine, in our sole discretion, that you have violated or attempted to violate this policy. For the avoidance of doubt, even if You are of legal age to purchase tobacco products in your jurisdiction, doing so or attempting to do so through our Platform is expressly prohibited.

BigHoller enforces a maximum order amount of $4,000 per order. BigHoller reserves the right to modify this maximum at any time without notice.

4. PAYMENT; REFUNDS

You pay for our product via the Services. You agree that BigHoller may immediately authorize your credit card (or other approved facility) for payment for any order made under your Password (as defined below) or via a payment form you transmitted to us.

As set forth more fully in Section 6 below, you must keep your Password strictly confidential. You are responsible for all activities and charges that occur under your Password or account. Your liability for such charges shall continue after termination of this Agreement.

If you have a question about a transaction on your credit card statement, please use the "Contact Us" section of the Website to contact customer service.

If you are dissatisfied with our services, you may be entitled to a refund, outside of the setup fee, if it is within the first 30 days of signing up. Please bring any problems to our attention immediately. We will try our best to resolve all issues to your satisfaction. Please keep in mind that online ordering comes with a cost. Depending upon the nature of the dispute, we do reserve the right to refuse a refund.

If you are an existing customer there are no partial refunds for stopping service in the middle of a month or year or two year period. For those signing up year by year or every two years, since you are getting a discount over the monthly rate, you must cancel your service within 30 days prior to your renewal. If you decide after being charged an annual renewal you want to quit, we will only consider a refund if it was done within 10 days of the renewal and our service did not process any online orders for you during the renewal period. If orders were processed, no refund will be given

If you selected the Risk-Free Plan, you must have your online ordering link on your website within 30 days of signing and it must be there for the subsequent 5 months in order to qualify for the setup refund.

5. DELIVERIES

In the United States only, we use third-party delivery companies to deliver your orders. If you are not at the delivery location when your order arrives, the delivery person will leave the package for you at your door, or, if applicable, with the doorman or at the delivery center, and you will be charged the applicable fee for the order. Anyone at the delivery address who receives the delivery is conclusively presumed to be authorized to receive the delivery. In the case of inclement weather, your order will be delivered as soon as reasonably possible when the conditions permit.

BIGHOLLER, NOT BEING THE DELIVERY SERVICE OR ITS AGENT, MAKES NO EXPRESS OR IMPLIED WARRANTY OF ANY KIND WHATSOEVER WITH RESPECT TO THE DELIVERY SERVICES AND DISCLAIMS ANY SUCH WARRANTIES THAT MIGHT OTHERWISE EXIST.

6. SIGN-IN NAME, PASSWORD, UNIQUE IDENTIFIERS

During the registration process for Registered Users, we will ask you to create an account, which includes a unique sign-in name ("Sign-In Name"), password ("Password"), and perhaps certain additional information that will assist in authenticating your identity when you log-in in the future ("Unique Identifiers"). When creating your account, you must provide true, accurate, current, and complete information. Each Sign-In Name and corresponding Password can be used by only one Registered User. You are responsible for the confidentiality and use of your Sign-In Name, Password, and Unique Identifiers. You will promptly inform us of any need to deactivate a Password or Sign-In Name, or change any Unique Identifier. We reserve the right to delete or change your Password, Sign-In Name, or Unique Identifier at any time and for any reason. Alternatively, if you do not setup an account to sign into, BigHoller will setup an account on your behalf and manage this account on your behalf, which is the same as you accessing your own account.

7. INTELLECTUAL PROPERTY

The Services contain material, such as software, text, graphics, images, sound recordings, audiovisual works, and other material provided by or on behalf of BigHoller (collectively referred to as the "Content"). The Content may be owned by us or by third parties. The Content is protected under both United States and foreign laws. Unauthorized use of the Content may violate copyright, trademark, and other laws. You have no rights in or to the Content, and you will not use the Content except as permitted under this Agreement. No other use is permitted without prior written consent from us. You must retain all copyright and other proprietary notices contained in the original Content on any copy you make of the Content. You may not sell, transfer, assign, license, sublicense, or modify the Content or reproduce, display, publicly perform, make a derivative version of, distribute, or otherwise use the Content in any way for any public or commercial purpose. The use or posting of the Content on any other website or in a networked computer environment for any purpose is expressly prohibited.

If you violate any part of this Agreement, your permission to access and/or use the Content and the Services automatically terminates and you must immediately destroy any copies you have made of the Content.

The trademarks, service marks, and logos of BigHoller ("BigHoller Trademarks") used and displayed on the Services are registered and unregistered trademarks or service marks of BigHoller, Inc. Other company, product, and service names located on the Services may be trademarks or service marks owned by others (the "Third-Party Trademarks", and, collectively with BigHoller Trademarks, the "Trademarks"). Nothing on the Services should be construed as granting, by implication, estoppel, or otherwise, any license or right to use the Trademarks, without our prior written permission specific for each such use. Use of the Trademarks as part of a link to or from any site is prohibited unless establishment of such a link is approved in advance by us in writing. All goodwill generated from the use of BigHoller Trademarks inures to our benefit.

Elements of the Services are protected by trade dress, trademark, unfair competition, and other state and federal laws and may not be copied or imitated in whole or in part, by any means, including but not limited to the use of framing or mirrors. None of the Content may be retransmitted without our express, written consent for each and every instance.

8. COMMUNICATIONS TO BIGHOLLER AND USER SUBMISSIONS

Although we encourage you to e-mail us, we do not want you to, and you should not, e-mail us any content that contains confidential information. With respect to all e-mails you send to us, including but not limited to, feedback, questions, comments, suggestions, and the like, we shall be free to use any ideas, concepts, know-how, or techniques contained in your communications for any purpose whatsoever, including but not limited to, the development, production, and marketing of products and services that incorporate such information.

You retain all copyrights and other intellectual property rights in and to anything you post to the Services. You do, however, grant us an irrevocable, non-exclusive, worldwide, perpetual, royalty-free license to use, modify, copy, distribute, publish, perform, sublicense, and create derivative works from all submissions you provide to us in any media now known or hereafter devised and for any purpose.

9. BIGHOLLER LOYALTY POINTS PROGRAM

If you are a resident of the United States, you may be eligible to earn Loyalty Points in connection with a businesses program, as described on the Website and elsewhere. Loyalty Points, once accrued, can be applied towards your future orders using our Services at participating businesses located in the United States. Loyalty Points may never be redeemed or exchanged for real money or used outside the scope of the Services. Loyalty Points in one business cannot be used in another participating business, unless the two businesses are in agreement to do so.

BigHoller has the right to regulate, modify, and/or eliminate Loyalty Points in its sole and absolute discretion at any time and without notice to you. We shall have no liability in connection with the exercise of this right. If you reside outside the United States this Section 9 shall not apply.

10. NO WARRANTIES/LIMITATION OF LIABILITY

ALTHOUGH WE TAKE OUR CUSTOMERS' SATISFACTION VERY SERIOUSLY, IF YOU HAVE ANY PROBLEMS WITH YOUR ORDER, INCLUDING ANY DELIVERY SERVICES, PLEASE CONTACT THE business DIRECTLY. YOUR ORDER IS BETWEEN YOU AND THE businessFROM WHICH YOU ORDER, AND BIGHOLLER IS NOT AN ACTUAL PARTY TO ANY SUCH ORDER.

THE CONTENT AND THE SERVICES ARE PROVIDED ON AN "AS IS" AND "AS AVAILABLE" BASIS WITHOUT ANY WARRANTIES OF ANY KIND. WE DISCLAIM ALL WARRANTIES, INCLUDING, BUT NOT LIMITED TO, THE WARRANTY OF TITLE, MERCHANTABILITY, NON-INFRINGEMENT OF THIRD PARTIES' RIGHTS, AND FITNESS FOR PARTICULAR PURPOSE AND ANY WARRANTIES ARISING FROM A COURSE OF DEALING, COURSE OF PERFORMANCE, OR USAGE OF TRADE. IN CONNECTION WITH ANY WARRANTY, CONTRACT, OR COMMON LAW TORT CLAIMS: (I) WE SHALL NOT BE LIABLE FOR ANY INCIDENTAL OR CONSEQUENTIAL DAMAGES, LOST PROFITS, OR DAMAGES RESULTING FROM LOST DATA OR BUSINESS INTERRUPTION RESULTING FROM THE USE OR INABILITY TO ACCESS AND USE THE SERVICES OR THE CONTENT, EVEN IF WE HAVE BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES; AND (II) ANY DIRECT DAMAGES NOT ATTRIBUTABLE TO PERSONAL INJURIES THAT YOU MAY SUFFER AS A RESULT OF YOUR USE OF THE SERVICES OR THE CONTENT SHALL BE LIMITED TO THE MONIES YOU HAVE PAID US IN CONNECTION WITH YOUR USE OF THE SERVICES DURING THE THREE (3) MONTHS IMMEDIATELY PRECEDING THE EVENTS GIVING RISE TO THE CLAIM.

SOME JURISDICTIONS, INCLUDING THE STATE OF NEW JERSEY, DO NOT ALLOW THE EXCLUSION OF CERTAIN WARRANTIES. THEREFORE, SOME OF THE ABOVE LIMITATIONS ON WARRANTIES IN THIS SECTION MAY NOT APPLY TO YOU. NOTHING IN THESE TERMS OF USE SHALL AFFECT ANY NON-WAIVABLE STATUTORY RIGHTS THAT APPLY TO YOU.

THE SERVICES AND/OR THE CONTENT MAY CONTAIN TECHNICAL INACCURACIES, TYPOGRAPHICAL ERRORS, OR OMISSIONS, INCLUDING WITH RESPECT TO ALLERGY INFORMATION AND/OR FOOD PREPARATION STANDARDS. WE ARE NOT RESPONSIBLE FOR ANY SUCH TYPOGRAPHICAL, TECHNICAL, PRICING, OR OTHER ERRORS LISTED ON OR OMITTED FROM THE SERVICES AND/OR THE CONTENT. THE SERVICES AND THE CONTENT CONTAIN INFORMATION ON OUR PARTICIPATING businesses' PRODUCTS, NOT ALL OF WHICH ARE AVAILABLE IN EVERY LOCATION. A REFERENCE TO A PRODUCT ON THE SERVICES OR IN THE CONTENT DOES NOT IMPLY THAT SUCH PRODUCT IS OR WILL BE AVAILABLE IN YOUR LOCATION. WE RESERVE THE RIGHT TO MAKE CHANGES, CORRECTIONS, AND/OR IMPROVEMENTS TO THE SERVICES AND THE CONTENT AT ANY TIME WITHOUT NOTICE.

WE RESERVE THE RIGHT TO CANCEL OR MODIFY AN ORDER WHERE IT APPEARS THAT A CUSTOMER HAS ENGAGED IN FRAUDULENT OR INAPPROPRIATE ACTIVITY OR UNDER OTHER CIRCUMSTANCES WHERE IT APPEARS THAT THE ORDER CONTAINS OR RESULTED FROM A MISTAKE OR ERROR. IN ADDITION, WE RESERVE THE RIGHT TO REPORT ANY FRAUDULENT OR INAPPROPRIATE CONDUCT TO APPROPRIATE AUTHORITIES AT OUR DISCRETION.

11. EXTERNAL SITES

The Services may contain links to third-party websites ("External Sites"). These links are provided solely as a convenience to you and not as an endorsement by us of the content on such External Sites. The content of such External Sites is developed and provided by others. You should contact the site administrator or webmaster for those External Sites if you have any concerns regarding such links or any content located on such External Sites. We are not responsible for the content of any linked External Sites and do not make any representations regarding the content or accuracy of materials on such External Sites. You should take precautions when downloading files from all websites to protect your computer from viruses and other destructive programs. If you decide to access linked External Sites, you do so at your own risk.

12. INDEMNIFICATION

You agree to defend, indemnify, and hold us and our officers, directors, employees, successors, licensees, and assigns harmless from and against any claims, actions, or demands, including, without limitation, reasonable legal and accounting fees, arising or resulting from your breach of this Agreement or your misuse of the Content or the Services. We shall provide notice to you of any such claim, suit, or proceeding and shall assist you, at your expense, in defending any such claim, suit, or proceeding. We reserve the right to assume the exclusive defense and control of any matter that is subject to indemnification under this section. In such case, you agree to cooperate with any reasonable requests assisting our defense of such matter.

13. COMPLIANCE WITH APPLICABLE LAWS

The Services are based in the United States. We make no claims concerning whether the Content may be downloaded, viewed, or be appropriate for use outside of the United States. If you access the Services or the Content from outside of the United States, you do so at your own risk. Whether inside or outside of the United States, you are solely responsible for ensuring compliance with the laws of your specific jurisdiction.

14. TERMINATION OF THE AGREEMENT

We reserve the right, in our sole discretion, to restrict, suspend, or terminate this Agreement and your and any device's access to all or any part of the Services, at any time and for any reason without prior notice or liability. We reserve the right to change, suspend, or discontinue all or any part of the Services at any time without prior notice or liability.

15. DIGITAL MILLENNIUM COPYRIGHT ACT

BigHoller respects the intellectual property rights of others and attempts to comply with all relevant laws. We will review all claims of copyright infringement received and remove any Content or user submissions deemed to have been posted or distributed in violation of any such laws.

Our designated agent under the Digital Millennium Copyright Act (the "Act") for the receipt of any Notification of Claimed Infringement which may be given under that Act is as follows:

  • BigHoller, Inc.
  • PO Box 1909
  • Livingston, NJ 07039

Attention: DMCA

If you believe that your work has been copied on the Services in a way that constitutes copyright infringement, please provide our agent with notice in accordance with the requirements of the Act, including (i) a description of the copyrighted work that has been infringed and the specific location on the Services where such work is located; (ii) a description of the location of the original or an authorized copy of the copyrighted work; (iii) your address, telephone number, and e-mail address; (iv) a statement by you that you have a good faith belief that the disputed use is not authorized by the copyright owner, its agent or the law; (v) a statement by you, made under penalty of perjury, that the information in your notice is accurate and that you are the copyright owner or authorized to act on the copyright owner's behalf; and (vi) an electronic or physical signature of the owner of the copyright or the person authorized to act on behalf of the owner of the copyright interest.

16. DOWNLOADING THE APPS FROM THE APP STORE

The following terms apply when you download the BigHoller App from the App Store. These terms are in addition to all other terms contained in the Agreement.

You acknowledge and agree that (i) the Agreement is concluded between you and BigHoller only, and not Apple or Google; and (ii) BigHoller, not Apple or Google, is solely responsible for the Apps and content thereof. Your use of the Apps must comply with the App Store Terms of Service.

You acknowledge that Apple or Google has no obligation whatsoever to furnish any maintenance and support services with respect to the Apps.

In the event of any failure of any of the Apps to conform to any applicable warranty, you may notify Apple or Google, and Apple or Google will refund the purchase price, if any, for the applicable App to you and, to the maximum extent permitted by applicable law, Apple or Google will have no other warranty obligation whatsoever with respect to the App. As between BigHoller and Apple or Google, any other claims, losses, liabilities, damages, costs, or expenses attributable to any failure to conform to any warranty will be the sole responsibility of BigHoller.

You acknowledge that, in the event of any third-party claim that the Apps or your possession and use of an App infringes that third party's intellectual property rights, as between BigHoller and Apple or Google, BigHoller, not Apple or Google, will be solely responsible for the investigation, defense, settlement, and discharge of any such intellectual property infringement claim to the extent required by the Agreement.

You acknowledge and agree that Apple or Google, and Apple or Google's subsidiaries, are third-party beneficiaries of the Agreement as related to your license of the Apps, and that, upon your acceptance of the terms and conditions of the Agreement, Apple or Google will have the right (and will be deemed to have accepted the right) to enforce the Agreement as related to your license of the Apps against you as a third-party beneficiary thereof.

17. BINDING ARBITRATION

In the event of a dispute arising under or relating to this Agreement or the Services or any other products or services provided by us (each, a "Dispute"), either party may elect to finally and exclusively resolve the dispute by binding arbitration governed by the Federal Arbitration Act ("FAA"). Any election to arbitrate, at any time, shall be final and binding on the other party. IF EITHER PARTY CHOOSES ARBITRATION, NEITHER PARTY SHALL HAVE THE RIGHT TO LITIGATE SUCH CLAIM IN COURT OR TO HAVE A JURY TRIAL. DISCOVERY AND APPEAL RIGHTS MAY ALSO BE LIMITED IN ARBITRATION. All disputes will be resolved before a neutral arbitrator, whose decision will be final except for a limited right of appeal under the FAA. Any court in Essex County, New Jersey may enforce the arbitrator's award. The arbitration shall be administered by the Judicial Arbitration and Mediation Services ("JAMS") pursuant to JAMS' Streamlined Arbitration Rules and Procedures, if applicable, or otherwise pursuant to its Comprehensive Arbitration Rules and Procedures and in accordance with the Expedited Procedures in those Rules (the "JAMS Rules"). Such disputes will be resolved by the arbitrator as determined under the JAMS Rules. The arbitration may be conducted in person, through the submission of documents, by phone or online. If conducted in person, the arbitration shall take place in Essex County, New Jersey. The parties may litigate in court to compel arbitration, to stay proceeding pending arbitration, or to confirm, modify, vacate or enter judgment on the award entered by the arbitrator. In addition, we may bring an action for injunctive relief in any court of competent jurisdiction.

18. CLASS ACTION WAIVER

You agree that any arbitration or proceeding shall be limited to the Dispute between us and you individually. To the full extent permitted by law, (i) no arbitration or proceeding shall be joined with any other; (ii) there is no right or authority for any Dispute to be arbitrated or resolved on a class action-basis or to utilize class action procedures; and (iii) there is no right or authority for any Dispute to be brought in a purported representative capacity on behalf of the general public or any other persons. YOU AGREE THAT YOU MAY BRING CLAIMS AGAINST US ONLY IN YOUR INDIVIDUAL CAPACITY, AND NOT AS A PLAINTIFF OR CLASS MEMBER IN ANY PURPORTED CLASS OR REPRESENTATIVE PROCEEDING.

19. MISCELLANEOUS

You expressly acknowledge and agree that this Agreement is formed in the State of New Jersey. This Agreement shall be governed by and construed in accordance with the domestic laws of the State of New Jersey, without giving effect to its principles of conflicts of laws. If this Agreement is terminated in accordance with the Termination provision above, such termination shall not affect the validity of the following provisions of this Agreement, which shall remain in full force and effect: "Payment; Refunds," "Deliveries," "Intellectual Property," "Communications to BigHoller," "No Warranties/Limitation of Liability," "Indemnification," "Termination of the Agreement," "Binding Arbitration," "Class Action Waiver," and "Miscellaneous."

Our failure to act on or enforce any provision of the Agreement shall not be construed as a waiver of that provision or any other provision in this Agreement. No waiver shall be effective against us unless made in writing, and no such waiver shall be construed as a waiver in any other or subsequent instance. Except as expressly agreed by us and you in writing, this Agreement constitutes the entire Agreement between you and us with respect to the subject matter, and supersedes all previous or contemporaneous agreements, whether written or oral, between the parties with respect to the subject matter. The section headings are provided merely for convenience and shall not be given any legal import. This Agreement will inure to the benefit of our successors, assigns, licensees, and sublicensees.

COPYRIGHT 2021 BIGHOLLER, INC. ALL RIGHTS RESERVED. APPLE, THE APPLE LOGO, IPAD, AND IPHONE ARE TRADEMARKS OF APPLE INC., REGISTERED IN THE U.S. AND OTHER COUNTRIES. APP STORE IS A SERVICE MARK OF APPLE INC.